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Why we have too few women leaders
Great talk by Facebook’s COO, Sheryl Sandberg, explaining her take on why there are not enough women in C-Level positions. Related articles Facebook COO Sheryl Sandberg on Women in the Workplace....
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Mobile Phone Usage
Via: Online IT Degree I’m presenting a webinar on this subject Feb 10. Please join me! Related articles The Shocking Numbers Behind Cellphone Usage [Infographic] (thenextweb.com) T-Mobile tops,...
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Agile and Highest Business Value
I attended the 10 year celebration of the writing of the Agile manifesto. What struck me was that people are still talking only about the delivery of what they call “business value”…what’s missing is...
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Please Stop Distilling Every Brand Experience in my Life Down to a Scale of 1– 5
Thanks for visiting. Will you please rate your reading experience? Wait, this one is even better… We’d like your feedback. Thank you for visiting my website. You have been randomly selected to...
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Is Social Media A Sustainable Business Marketing Model?
It seems that among some people in the IT world, there’s a strong sentiment that social media is a fad. My commentary on this is at my business site. Read the rest of the article here. Share/Save
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Expectation Management — Social Media ROI
Cute video on the delusional expectations some CEOs have about social media ROI. In my 6 years of corporate and small business social media consulting, I’ve come to believe that the biggest problem...
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Business of Blogging Presentation Slides
I gave a presentation about blogging today to the David Eccles School of Business at the University of Utah. It’s a great group of students learning digital marketing. I geeked out at them, and told...
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Best and Worst Times to Send Emails
Pure 360 created this great infographic of the best and worst times to send out a marketing email for optimal open-rates. Share/Save
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Why Marketing Needs to Play Nice With IT
You’re probably reading this column because you’re either researching how to integrate marketing into your entire organization, or you’ve already done it and need ideas to keep it running smoothly....
View ArticleThe Power of Image
As social media practitioners, we are acutely aware of the power of brand image. But, do your customers believe you as an authentic connection, or a manufactured talking head for the purpose of...
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